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UK Watchdog Going After Greenwashers

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Britain just put fashion’s greenwashers on notice. The Competition and Markets Authority (CMA), the United Kingdom’s competition watchdog, said Friday that it has begun a review of the increasing number of environmental marketing claims in the apparel and footwear retail sector. These include assertions that individual items of clothing are sustainable, better for the environment…

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