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UK Consumers Will Spend $3.4B on ‘Throwaway’ Clothing This Summer

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Britons are expected to spend 2.7 billion pounds ($3.4 billion) on clothing they’ll wear only once this summer, a new poll claims. Roughly 50 million new garments are purchased this time of year for seasonal events, like weddings, BBQs, music festivals and vacations, according to Censuswide, a London-based market group that surveyed 2,000 people on behalf…

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