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Finnish Label Makia Adopts Reusable Packaging for E-Commerce

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Makia isn’t just thinking outside the box, it’s throwing it out altogether. In lieu of the usual cardboard trappings, the Finish apparel label will now deliver its online orders in glossy black-and-yellow envelopes made from recycled polypropylene. The move isn’t so much an aesthetic choice as it is an environmental one. Makia is working with…

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