Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Fit and Price Beat Sustainability as Top Shopping Criteria, New Study Shows

When it comes to pulling the trigger on new clothing purchases, sustainability is rarely the foremost consideration. Indeed a new study conducted by two University of Cambridge MBA students in collaboration with Mamoq, a sustainable fashion e-tailer, found that sustainability came in a distant fourth to fit, price and style as the top criteria shoppers…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!