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Fit and Price Beat Sustainability as Top Shopping Criteria, New Study Shows

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

When it comes to pulling the trigger on new clothing purchases, sustainability is rarely the foremost consideration. Indeed a new study conducted by two University of Cambridge MBA students in collaboration with Mamoq, a sustainable fashion e-tailer, found that sustainability came in a distant fourth to fit, price and style as the top criteria shoppers…

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