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Fit and Price Beat Sustainability as Top Shopping Criteria, New Study Shows

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

When it comes to pulling the trigger on new clothing purchases, sustainability is rarely the foremost consideration. Indeed a new study conducted by two University of Cambridge MBA students in collaboration with Mamoq, a sustainable fashion e-tailer, found that sustainability came in a distant fourth to fit, price and style as the top criteria shoppers…

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