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Fit and Price Beat Sustainability as Top Shopping Criteria, New Study Shows

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

When it comes to pulling the trigger on new clothing purchases, sustainability is rarely the foremost consideration. Indeed a new study conducted by two University of Cambridge MBA students in collaboration with Mamoq, a sustainable fashion e-tailer, found that sustainability came in a distant fourth to fit, price and style as the top criteria shoppers…

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