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Fukushima’s Rehabilitated Cotton Fields are Reviving a Fallow Japanese Industry

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Seven years after an earthquake and tsunami struck northeastern Japan, causing three nuclear reactors in Fukushima to melt down, the prefecture remains synonymous with tragedy and devastation. Entire towns and villages remained abandoned despite the lifting of evacuation orders in certain areas. Rampaging packs of wild, radioactive boars roam the deserted streets. And swaths of…

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