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Covid Hasn’t Dampened Consumer Appetite for Sustainability, Survey Says

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

COVID-19 may have torn up the retail landscape and reshaped it in long-lasting—and perhaps even permanent—ways, but U.S. consumers’ enthusiasm for doing better by the planet remains unabated, a new survey claims. If anything, sustainability has grown from a “fringe preference” to a “core imperative across American life,” according to a Method Research poll of…

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