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Google, WWF Tap Into Big Data to Drive Sustainable Fashion Sourcing

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Google and World Wildlife Fund (WWF) in Sweden have teamed up to create an “environmental data platform” that leverages machine learning to promote more responsible sourcing decisions in the fashion industry. The collaboration, announced Wednesday, will “bring together projects from each organization [while] drawing on the unique strengths of both” to ameliorate the clothing and…

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