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Google, WWF Tap Into Big Data to Drive Sustainable Fashion Sourcing

Join Cotton Incorporated, Lectra, Accelerating Circularity, Public Habit and more on July 15 for Sourcing Journal's virtual Sustainability FAQs workshop to pull back the curtain on the circularity, traceability, net zero and inventory reduction concepts that could transform your business.

Google and World Wildlife Fund (WWF) in Sweden have teamed up to create an “environmental data platform” that leverages machine learning to promote more responsible sourcing decisions in the fashion industry. The collaboration, announced Wednesday, will “bring together projects from each organization [while] drawing on the unique strengths of both” to ameliorate the clothing and…

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