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Google, WWF Tap Into Big Data to Drive Sustainable Fashion Sourcing

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Google and World Wildlife Fund (WWF) in Sweden have teamed up to create an “environmental data platform” that leverages machine learning to promote more responsible sourcing decisions in the fashion industry. The collaboration, announced Wednesday, will “bring together projects from each organization [while] drawing on the unique strengths of both” to ameliorate the clothing and…

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