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Guess Teams With I:CO for Resourced Wardrobe Recycling Effort

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Guess is partnering with I:Collect (I:CO) to launch a nationwide wardrobe recycling program backed by an in-store, digital and online marketing campaign. The initiative is part of the Guess Resourced recycling program, which began in California in June and, due to its success, will now expand nationwide and globally by 2020. Incorporated in the company’s…

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