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Guess Revamps Sourcing Policy for Wood-Based Fibers

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Deforestation is a growing environmental problem worldwide and brands, including Guess, are revamping their material sourcing methods to better protect the planet. In a new sourcing commitment, the fashion brand has committed to ensuring the wood-based fibers—including rayon, modal and viscose—used in its clothing don’t come from suppliers sourcing from endangered forests or those linked…

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