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H&M’s New Members-Only Startup Aims for ‘Buy Less’ But ‘Buy Better’

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

After years in the spotlight for its waste-making ways, Swedish fast-fashion giant H&M Group has been focused on revamping its supply chain, investing in material innovation and reimagining its business model to augment the quality of its products and keep them in circulation longer. On Thursday, the fashion firm announced the soft launch of a…

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