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H&M’s New Members-Only Startup Aims for ‘Buy Less’ But ‘Buy Better’

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After years in the spotlight for its waste-making ways, Swedish fast-fashion giant H&M Group has been focused on revamping its supply chain, investing in material innovation and reimagining its business model to augment the quality of its products and keep them in circulation longer. On Thursday, the fashion firm announced the soft launch of a…

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