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Harrods Enters Rentals With Service Backed by Boris Johnson’s Wife

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Harrods is launching fashion rentals with My Wardrobe HQ, the service Boris Johnson's bride Carrie Symonds used to rent her wedding gown.
Carrie Symonds and Boris Johnson
CREDIT: Yui Mok/PA Wire URN:60085177 (Press Association via AP Images

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

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The service that British Prime Minister Boris Johnson’s new bride Carrie Symonds used to borrow her Christos Costarellos-designed gown for their May wedding is now powering luxury rentals for Harrods. The upscale department store now offers a curated selection of premium garments on the website of My Wardrobe HQ (MWHQ), which bills itself as the…

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