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Harrods Enters Rentals With Service Backed by Boris Johnson’s Wife

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The service that British Prime Minister Boris Johnson’s new bride Carrie Symonds used to borrow her Christos Costarellos-designed gown for their May wedding is now powering luxury rentals for Harrods. The upscale department store now offers a curated selection of premium garments on the website of My Wardrobe HQ (MWHQ), which bills itself as the…

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