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H&M, Adidas Back New Effort to Turn Used Clothing Into Renewable Resource

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

A raft of fashion and textile stakeholders, including boldface brands such as Adidas and H&M, have banded together to participate in the European Union-funded “New Cotton Project,” a first-of-its-kind consortium that seeks to prove that circular, sustainable fashion is not just a pipe dream but a real possibility. The New Cotton Project revealed Tuesday that…

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