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H&M, Adidas Back New Effort to Turn Used Clothing Into Renewable Resource

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A raft of fashion and textile stakeholders, including boldface brands such as Adidas and H&M, have banded together to participate in the European Union-funded “New Cotton Project,” a first-of-its-kind consortium that seeks to prove that circular, sustainable fashion is not just a pipe dream but a real possibility. The New Cotton Project revealed Tuesday that…

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