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H&M Wants People to ‘Cherish Waste’

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The fifth iteration of H&M’s eco-friendly Innovation Stories calls on consumers to “fall in love with materials made from waste.” “The design team wanted to create a collection about love, intimacy, and forging connections—not just with each other, but with our wardrobes,” concept designer Ella Soccorsi said of the Cherish Waste collection. “Each piece has…

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