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Q&A: IBM Exec on the Benefits of a Sustainably-Focused Fashion Business

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Consumers are increasingly willing to support their values through their purchases. Indicative of this trend, an IBM and National Retail Federation report released earlier this year indicated that “sustainability has reached a tipping point.” Among the 19,000 consumers surveyed around the globe for the research, eight in 10 consider sustainability important. Further, 57 percent are…

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