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Q&A: IBM Exec on the Benefits of a Sustainably-Focused Fashion Business

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Consumers are increasingly willing to support their values through their purchases. Indicative of this trend, an IBM and National Retail Federation report released earlier this year indicated that “sustainability has reached a tipping point.” Among the 19,000 consumers surveyed around the globe for the research, eight in 10 consider sustainability important. Further, 57 percent are…

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