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Icebreaker Raises the Bar for Outdoor Industry Transparency

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Transparency has been front and center for many brands, including Icebreaker, which has plans to elevate visibility and traceability in the outdoor apparel industry. The New Zealand-based brand, which produces natural fiber performance apparel and is owned by VF Corp., published its first transparency report, titled “Made Different.” The report focuses on key areas of…

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