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Use of #SustainableFashion Hashtag Spiking on Instagram

Sustainability is evolving at a dizzying pace with an increasing number of mandates, goals, expectations and—in some cases—legislation. Attend the Sustainability FAQs workshop to get caught up on the latest on circularity, traceability, net zero and inventory reduction.

Forget trends; consumers are increasingly values-driven when buying clothes. The evidence is all over Instagram, where mentions of #sustainablefashion have quintupled since 2016, according to French tech startup Heuritech, which reviewed 25 million posts and 400 hashtags from U.S. and European consumers and influencers over the past three years. Other popular hashtags linked to #fashion…

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