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Use of #SustainableFashion Hashtag Spiking on Instagram

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Forget trends; consumers are increasingly values-driven when buying clothes. The evidence is all over Instagram, where mentions of #sustainablefashion have quintupled since 2016, according to French tech startup Heuritech, which reviewed 25 million posts and 400 hashtags from U.S. and European consumers and influencers over the past three years. Other popular hashtags linked to #fashion…

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