In a move that’s seemingly at odds with its “Own less. Do more” ethos, Nomadix wants people to purchase another piece of apparel—albeit a T-shirt it’s claiming will help halt the textile industry’s wasteful ways.
The San Clemente, California-based designer of environmentally friendly tanks and towels has partnered with Recover Textiles, a Spanish producer of upcycled cotton yarns, to create a line of tees for its Clean Apparel campaign, which kicked off Monday on Kickstarter.
It’s hoping the campaign will demonstrate public demand for sustainable manufacturing.
According to a press release, the tops were made using the lowest impact textile yarn on the planet from a water and chemical consumption standpoint. For instance, it can take up to 1,000 gallons of water to make a single conventional T-shirt; a Nomadix clean tee made using Recover textiles will require only eight gallons. Likewise, 2.5 ounces of pesticides can be used in the creation of a conventional tee, compared with zero by Nomadix.
“The environmental footprint of the products that we buy will have an impact on our planet that lasts longer than we will,” the company’s co-founder, Chace Petersen, said in a statement. “It’s our responsibility as a generation to commit to sustainable solutions that will do more good than harm, leaving the planet better than previous generations.”
Nomadix is now seeking $20,000 to create white and gray T-shirts (black, too, if it raises $30,000) that will be made in the U.S.A. using a 50-50 blend of upcycled cotton and post-consumer recycled bottles. The company estimates that for every shirt purchased, roughly half a pound of textile waste will be kept out of landfills.
“By signing up for the Clean Apparel campaign, our customers and supporters have an opportunity to join their voices together and make it known that they want products created in a sustainable way. It’s our responsibility to correct the environmental damage we have caused this planet and our customers know that,” Zack Helminiak, co-founder of Nomadix, said.