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Paddle Sports Brand Fetes 50 Years With Sustainable Shorts

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Technical apparel brand Kokatat marks its 50th anniversary this year. In honor of the milestone, the company has released a collection celebrating its roots. Steve O’Meara originally founded Kokatat, then called Blue Puma, in 1971 to help those in his northwestern California county get outdoors. Soon after, however, the brand rebranded to its current name…

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