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Paddle Sports Brand Fetes 50 Years With Sustainable Shorts

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Technical apparel brand Kokatat marks its 50th anniversary this year. In honor of the milestone, the company has released a collection celebrating its roots. Steve O’Meara originally founded Kokatat, then called Blue Puma, in 1971 to help those in his northwestern California county get outdoors. Soon after, however, the brand rebranded to its current name…

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