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How Adidas’ Sustainability Messaging Crushes Reformation, Levi’s and Everlane

Sustainability isn’t just a buzzword brands like to bandy about; it also has something called “media impact value,” an algorithmic measurement used by data-analytics firm Launchmetrics to quantify, in monetary terms, the reach and engagement of placements or mentions across print, online and social channels. Fashion brands associated with sustainability-related terms such as “sustainable fashion,”…

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