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How Adidas’ Sustainability Messaging Crushes Reformation, Levi’s and Everlane

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Sustainability isn’t just a buzzword brands like to bandy about; it also has something called “media impact value,” an algorithmic measurement used by data-analytics firm Launchmetrics to quantify, in monetary terms, the reach and engagement of placements or mentions across print, online and social channels. Fashion brands associated with sustainability-related terms such as “sustainable fashion,”…

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