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How Adidas’ Sustainability Messaging Crushes Reformation, Levi’s and Everlane

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Sustainability isn’t just a buzzword brands like to bandy about; it also has something called “media impact value,” an algorithmic measurement used by data-analytics firm Launchmetrics to quantify, in monetary terms, the reach and engagement of placements or mentions across print, online and social channels. Fashion brands associated with sustainability-related terms such as “sustainable fashion,”…

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