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Sustainability Sound Off: What Consumers Really Think of Eco-Friendly Fashion

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Lenzing Group, a specialist in sustainably produced wood-based fibers, announced findings from its global consumer perception survey on “Sustainable Raw Materials in Fashion and Home Textiles” that found a need for closer collaboration between the clothing and home textile industries. This relationship would provide more transparent information about the products consumers purchase to enhance trust…

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