Lindex is closing the loop and promoting sustainability with a new customer initiative.
The Swedish fashion chain announced its new customer textile and reuse program, where shoppers may donate old clothes to be turned back into raw materials for apparel production.
After debuting the program at select stores in 2014, Lindex is expanding its eco-friendly efforts to all stores in Sweden and Norway and 30 stores in Finland. For its Sweden locations, Lindex is collaborating with upcycling company Myrorna to reduce the amount of textile waste in Europe’s greater apparel supply chain.
“Every year approximately eight kilos of textiles [per person] are thrown away in Sweden. We want to change that, and together with our customers, reuse old textiles in the best possible way,” said Lindex sustainability manager Sara Winroth. “Our long term goal is to close the material loop and use fibers recycled by consumers in our own production in order to decrease our need of new raw materials.”
In Sweden, collected textiles from the program are sent to Myrorna’s second hand shops or they are recycled into isolation material or new cloths for the fashion industry. Over six tons of textiles have been collected and recycled since the program was introduced two years ago.
Lindex’s recycling and reuse program follows recent sustainable actions of other major European apparel retailers, including H&M and Zara. In 2015, H&M collaborated with Worn Again, a chemical textile to textile recycling tech company to address the fashion industry’s contributing waste problem. This year, Zara’s parent company Inditex, in addition to kicking off its “Environmental Strategy Plan”, announced that it’s working with Lenzing to turn an estimated 500 tons of textile waste into premium textile raw material.
“This collaboration gives us the possibility to reach new donors and is really in line with our ambition to increase reuse and make it easier for people to donate instead of throwing away,” said Myrorna sustainability manager Emma Enebog. “In addition the collaboration with Lindex contributes to us making a profit that is dedicated to social work for people in need of help and support in Sweden.”