Mango has debuted the fourth iteration of Committed, an eco-friendly men’s and women’s capsule that is the Spanish retailer’s answer to Asos’s Eco Edit, H&M’s Conscious and Zara’s Join Life. To wit: Fast fashion that’s “less bad” for the environment.
Presented as part of a campaign shot in Aguas Tortas National Park in Catalonia, the range features better-for-the-planet materials such as recycled wool, recycled viscose and Tencel in shades of white, brown and aubergine.
Modeling the pieces is Saskia De Brauw, a Dutch artist who incorporates reclaimed objects in her work, which Mango describes as a “unique vision of clarity and simplicity.”
It’s the “minimalist beauty” of De Brauw’s art that inspired the clean lines of Committed’s Fall/Winter 2018 edition, Mango said.
“In our need to escape the chaos, serenity acts as a cure for our daily routines and for the inspiration of environmentally committed garments,” the company noted in a press release.
Committed is just one overture Mango has made to a customer base that is increasingly aware of environmental issues. About three in four millennials—which is to say, its key demographic—are willing to pay more for products that reflect their progressive values, according to a 2015 Nielsen survey.
“The future of fashion starts here,” Daniel López, vice chairman at Mango, said at the launch of Committed in 2017. “The views of consumers and sustainability awareness have evolved exponentially in recent years, in the same way that fashion has. Mango is committed to making its business model more sustainable.”
Besides participating in Greenpeace’s Detox initiative, which seeks to eliminate toxic and hazardous chemicals from the fashion supply chain by 2020, Mango has pledged to source 50 percent of its cotton from sustainable sources by 2022 “to continue creating fashion with a conscience.”
The retailer is also continuing with Second Chances, a project it initiated in 2015 to round up used clothing and footwear in select stores in Spain, Germany, France, Italy, the Netherlands, the United Kingdom and Portugal. Mango estimates it will have given 10 metric tons of garments a second life by the end of 2018.
Other initiatives through its Take Action program include offsetting carbon emissions from employee travel and creating eco-efficient offices.