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Why This Mara Hoffman Exec Says NYC Garment Factories “Need Help on a Human Rights Level”

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

When the Mara Hoffman brand decided to speak out to customers about its sustainability efforts, it turned out that consumers thought it had been an eco-friendly, socially conscious brand all along—“because of Mara’s messaging, her connection to the planet, her spirituality.” “It wasn’t very difficult to make that shift,” Dana Davis, Mara Hoffman’s director of…

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