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Why This Mara Hoffman Exec Says NYC Garment Factories “Need Help on a Human Rights Level”

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

When the Mara Hoffman brand decided to speak out to customers about its sustainability efforts, it turned out that consumers thought it had been an eco-friendly, socially conscious brand all along—“because of Mara’s messaging, her connection to the planet, her spirituality.” “It wasn’t very difficult to make that shift,” Dana Davis, Mara Hoffman’s director of…

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