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McKinsey: Here’s What Will ‘Move the Needle’ on Circular Fashion

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

If sustainability isn’t already table stakes for the fashion industry, it will soon be, according to McKinsey & Company analysts. Not only will consumers increasingly expect—and in fact, demand—better-for-the-planet behavior from the apparel brands they shop from, but circular business models will no longer be optional. “One word to describe how younger generations will change…

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