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McKinsey: Here’s What Will ‘Move the Needle’ on Circular Fashion

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

If sustainability isn’t already table stakes for the fashion industry, it will soon be, according to McKinsey & Company analysts. Not only will consumers increasingly expect—and in fact, demand—better-for-the-planet behavior from the apparel brands they shop from, but circular business models will no longer be optional. “One word to describe how younger generations will change…

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