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Why Millennials and Gen Z Need More Than a ‘Veneer of Ethics’ From Brands

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Some experts say young people have adopted a new approach to consumerism, one that can see through false attempts at ethical or sustainable behavior—and it could already be showing up at the stock market and on the bottom line. As the fashion industry moves closer to a world in which a brand’s purpose is of…

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