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Fashion Is Way Too Much Like ‘Pac-Man’ and That’s Not a Good Thing

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

For Danielle Azoulay, vice president of sustainability for L’Oreal USA, the video game “Pac-Man” is the perfect metaphor for our current linear make-take-dispose economy. “Because in a linear system we are gobbling up all the natural resources,” said Azoulay, who also teaches about circularity at Columbia University. “And it’s causing a lot of unintended consequences…externalities…

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