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Just Who, Exactly, is the ‘Sustainable Shopper’?

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Conscious consumerism is no longer the sole purview of tree-hugging hippies or acolytes of Gwyneth Paltrow. While sustainability-minded consumers in the United States tend to be well-educated young transitionals who dwell in smaller, urban-area households, sales of sustainable products are accelerating “across the board,” according to Nielsen, which expects U.S. consumers to spend up to…

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