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What an ‘Impact Index’ Says About This Organic Brand’s Bras, Socks and Undies

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For a seller of undies, Organic Basics doesn’t have qualms about letting it all hang out. As part of its mission to become the Patagonia of bras, briefs and socks, the Danish company has rolled out what it calls the Impact Index: a tool that measures the environmental impact and footprints of its organic cotton,…

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