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What an ‘Impact Index’ Says About This Organic Brand’s Bras, Socks and Undies

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

For a seller of undies, Organic Basics doesn’t have qualms about letting it all hang out. As part of its mission to become the Patagonia of bras, briefs and socks, the Danish company has rolled out what it calls the Impact Index: a tool that measures the environmental impact and footprints of its organic cotton,…

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