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What an ‘Impact Index’ Says About This Organic Brand’s Bras, Socks and Undies

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

For a seller of undies, Organic Basics doesn’t have qualms about letting it all hang out. As part of its mission to become the Patagonia of bras, briefs and socks, the Danish company has rolled out what it calls the Impact Index: a tool that measures the environmental impact and footprints of its organic cotton,…

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