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Kering, PVH Back Pilot Tracing Organic Cotton From Farm to Consumer

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Organic cotton can now be accurately tracked from farm to consumer after a “pioneering” pilot successfully combined on-product markers and blockchain technology to verify materials at every stage of the supply chain. The yearlong project—a first for the apparel industry—brought together a number of stakeholders, including Fashion for Good, C&A Foundation and the Organic Cotton…

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