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Kering, PVH Back Pilot Tracing Organic Cotton From Farm to Consumer

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Organic cotton can now be accurately tracked from farm to consumer after a “pioneering” pilot successfully combined on-product markers and blockchain technology to verify materials at every stage of the supply chain. The yearlong project—a first for the apparel industry—brought together a number of stakeholders, including Fashion for Good, C&A Foundation and the Organic Cotton…

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