The movement to save the world’s ancient and endangered forests from ending up as take-out containers, shoe boxes or other paper packaging got a boost on Wednesday, with 29 new brands joining the fight.
Brands ranging from footwear, beauty and fashion to food and beverage have committed to Pack4Good and will eliminate controversial forest fiber from their packaging, while speeding the uptake of next generation solutions for packaging made from things like agricultural residues instead.
The Pack4Good initiative now comprises 156 brands, worth an estimated $78.5 billion in revenue.
About 3 billion trees are cut down every year for paper packaging, according to the initiative, or 8 million every day, many from the world’s most integral forests.
“UGG is proud to partner with Canopy, championing the continued importance of protecting the world’s forests to ensure a healthy planet and a healthy future for the generations that follow us,” Andrea O’Donnell, president of UGG & Koolaburra by UGG at Deckers Brands, said. “With this partnership, we are vowing to further our commitment to sustainable practices across forest related sourcing, taking steps to protect our endangered forests.”
The Pack4Good initiative is the brainchild of international environmental organization Canopy. The initiative, now 18 months old, is geared to working with some of the largest industry players in the fashion, food and beverage, and beauty and care industries to save forests and speed the uptake of “Next Gen Solutions” that use agricultural residue to make paper packaging.
“The companies that are joining Pack4Good are the out of the box thinkers we need–leaders ready to transform paper packaging supply chains and scale up solutions to save forests and our climate,” Nicole Rycroft, executive director of Canopy, said. “We have so many solutions just waiting to be implemented, it’s time to take them from the margins to the mainstream. Today’s announcement will help us do just that.”
Pack4Good partners included in the announcement are committed to ensuring that, by the end of 2022, all their packaging is free of ancient and endangered forests, designed to reduce material use, maximizing recycled and alternative fibers and using FSC-certified wood when virgin forest fiber continues to be used.
Canopy also noted that the fashion designers and retailers joining up have all signed on to the CanopyStyle initiative along with their Pack4Good commitments. These comprehensive forest sourcing policies will keep ancient and endangered forests out of wardrobes, as Canopy collaborates with these companies to shift the viscose supply chain toward more sustainable alternatives.
Canopy is a solutions-driven not-for-profit environmental organization dedicated to protecting forests, species and climate. It is committed to working together to guide businesses to better, more sustainable practices.