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Forget Carbon Neutral. Patagonia Wants to be ‘Carbon Positive.’

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Patagonia doesn’t want to be carbon neutral. The outdoor-wear company’s “real aim,” it says, is to become “carbon positive.” “[This means] we take more carbon out of the atmosphere than we put in, even as our company grows,” it wrote in a recent blog post. This won’t be easy, the company admits. Patagonia’s supply chain—which…

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