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Forget Carbon Neutral. Patagonia Wants to be ‘Carbon Positive.’

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Patagonia doesn’t want to be carbon neutral. The outdoor-wear company’s “real aim,” it says, is to become “carbon positive.” “[This means] we take more carbon out of the atmosphere than we put in, even as our company grows,” it wrote in a recent blog post. This won’t be easy, the company admits. Patagonia’s supply chain—which…

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