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Patagonia Wrestles With ‘Unsettling’ Climate Problem

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Whatever you do, don’t call Patagonia a sustainable brand. “At Patagonia, we don’t use the word ‘sustainable,” Beth Thoren, environmental action and initiatives director, EMEA, at the outdoor-wear company, wrote in an op-ed in Fortune on Tuesday. “Why? Because we recognize we are part of the problem.” Though Patagonia aims to be carbon neutral by…

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