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Patagonia Wrestles With ‘Unsettling’ Climate Problem

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Whatever you do, don’t call Patagonia a sustainable brand. “At Patagonia, we don’t use the word ‘sustainable,” Beth Thoren, environmental action and initiatives director, EMEA, at the outdoor-wear company, wrote in an op-ed in Fortune on Tuesday. “Why? Because we recognize we are part of the problem.” Though Patagonia aims to be carbon neutral by…

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