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Fast-Fashion Guilt Changing Shopping Habits, Survey Says

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

One in five British women admits to feeling guilty when buying new clothing, according to a report by Patatam, a French company that bills itself as the United Kingdom’s “biggest online preloved fashion retailer.” These pangs of shame, particularly around the issue of fast fashion, are reshaping shopping patterns, Patatam said. Nearly two in three…

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