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Why Investors Should Put Fashion’s ‘Zombie’ Data Six Feet Under

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Fashion doesn’t pump out 10 percent of the world’s carbon emissions. Nor does it produce 20 percent of the world’s wastewater. Yet despite being discredited multiple times, a horde of “zombie” data continues to lurch and stagger across press releases, news articles, industry reports and social-media updates, where it’s frequently accepted as sacrosanct fact. Symptomatic…

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