Polartec, LLC, a provider of innovative textiles, partnered with Eastern Mountain Sports to raise awareness for sustainable clothing at its first ever Harvard Square Takeover, which took place from Sept. 26-27 at the Eastern Mountain Sports Harvard Square location in Cambridge, Massachusetts.
The companies hosted what they called an immersive educational experience, with the goal of educating consumers on cutting-edge technical garments made from recycled fabrics.
“We want consumers to examine the ingredients in their clothing with as much scrutiny as they do the ingredients in their food,” said Polartec CEO Gary Smith. “The Harvard Square takeover will showcase amazing garments made with recycled fabrics alongside fun activities for a family-friendly adventure.”
Customers visiting the event could marvel at Polartec’s sidewalk chalk art, receive free gifts made from recycled materials and learn how many plastic bottles it takes to create a garment. Recycled items were clearly marked and Eastern Mountain Sports will be offered $15 off any in-store purchase of $75 or more.
Polartec has been practicing sustainable manufacturing techniques for years and the company is certified by Oeko-Tex 100 and Bluesign. In August, the Polartec celebrated its milestone of upcycling of one billion plastic bottles into new performance fabrics.
It also uses Repreve yarn, made from recycled bottles in almost all of its product lines including Polartec Power Shield, Power Dry, Power Wool, Power Grid and Alpha.
Polartec says purchasing garments made with recycled fabrics helps to reduce the use of virgin plastic that ends up in landfills and oceans. In the past, the company noted, customers had to sacrifice performance for sustainability but now brands like Eastern Mountain Sports have made it possible for garments to have both qualities.