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Primark Expands Sustainable Cotton Scheme Fivefold

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Primark’s Sustainable Cotton Programme is growing. The British high-street retailer announced last week that it will train more than 160,000 independent cotton farmers—over five times its current enrollment—in sustainable farming methods across India, Pakistan and, for the first time, China. The expansion, Primark says, marks an important milestone in its commitment to minimize its impact…

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