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Reebok Taps DIY Influencer to Promote Upcycled Fashion

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Reebok is using old Reebok gear to make new Reebok gear. And it’s enlisting the help of a former employee turned upcycling influencer to do it. Nicole McLaughlin has earned a loyal Instagram following for her unique, DIY fashion creations—including a pair of sandals strapped down with the plastic casing saved from a pack of…

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