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Reebok Taps DIY Influencer to Promote Upcycled Fashion

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Reebok is using old Reebok gear to make new Reebok gear. And it’s enlisting the help of a former employee turned upcycling influencer to do it. Nicole McLaughlin has earned a loyal Instagram following for her unique, DIY fashion creations—including a pair of sandals strapped down with the plastic casing saved from a pack of…

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