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Reebok Taps DIY Influencer to Promote Upcycled Fashion

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Reebok is using old Reebok gear to make new Reebok gear. And it’s enlisting the help of a former employee turned upcycling influencer to do it. Nicole McLaughlin has earned a loyal Instagram following for her unique, DIY fashion creations—including a pair of sandals strapped down with the plastic casing saved from a pack of…

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