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On Transparency, Why Reformation’s a ‘Wannabe’ and Everlane’s an ‘Offender’

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Sustainability feels like it’s been a buzzword in the fashion industry forever. In reality, though, the sector’s wasteful overproduction and the dubious ethics of its supply chains have only come into sharper focus in relatively recent times. Many of the brands at the forefront of the eco-conscious evolution are little more than a decade old—if…

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