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Used Underwear? Parade Will Give You a Discount

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Parade will let U.S. customers return clean, used underwear from any brand in exchange for a 20 percent discount on their next purchase, it revealed Tuesday. To participate in the Second Life by Parade program, consumers need only visit the company’s website and request a free biodegradable bag and prepaid shipping label. Parade does not…

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