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Stella McCartney Spotlights Bio-Based Faux Fur at Paris Fashion Week

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Stella McCartney is taking her brand’s commitment to sustainable and cruelty-free fashion to furry new heights. The British luxury lifestyle brand, which parted ways with previous parent Kering before announcing a partnership with LVMH this summer, is the first to use plant-based Koba Fur-Free Fur in a fashion collection. The faux fur produced by Ecopel—a…

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