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Consumers Want to Know More About Their Clothing, But Not Too Much

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Consumers, more often than ever, want to play a role in making fashion more sustainable, a new study commissioned by the Sustainable Apparel Coalition noted Friday. Conducted by research consultancy GlobeScan—and based on 12 consumer focus groups in six international cities, including Shanghai, Hamburg, London and New York City—the research found “tangible signs” of peaking awareness…

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