Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Consumers Want to Know More About Their Clothing, But Not Too Much

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

Consumers, more often than ever, want to play a role in making fashion more sustainable, a new study commissioned by the Sustainable Apparel Coalition noted Friday. Conducted by research consultancy GlobeScan—and based on 12 consumer focus groups in six international cities, including Shanghai, Hamburg, London and New York City—the research found “tangible signs” of peaking awareness…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!