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Does Sustainability Have a Millennial Problem?

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Sorry, Planet Earth, but don’t count on millennials to save you. Despite a reputation for being socially, politically and environmentally “woke”—to the point of caricature by their curmudgeonly forebears—the demographic born between 1982 and 2000, per the U.S. Census Bureau (and 1981 and 1996, according to the Pew Research Center) isn’t about to martyr themselves…

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