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Does Sustainability Have a Millennial Problem?

Join Cotton Incorporated, Lectra, Accelerating Circularity, Public Habit and more on July 15 for Sourcing Journal's virtual Sustainability FAQs workshop to pull back the curtain on the circularity, traceability, net zero and inventory reduction concepts that could transform your business.

Sorry, Planet Earth, but don’t count on millennials to save you. Despite a reputation for being socially, politically and environmentally “woke”—to the point of caricature by their curmudgeonly forebears—the demographic born between 1982 and 2000, per the U.S. Census Bureau (and 1981 and 1996, according to the Pew Research Center) isn’t about to martyr themselves…

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