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Newcomer Foreland Makes Sustainability a Founding Principle

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

With both consumers and fashion execs increasingly seeing the importance of sustainable initiatives, major corporations like Hanesbrands and Kontoor Brands have made news with their long-term sustainability goals. One self-styled “outdoor lifestyle brand,” however, is looking to demonstrate its eco-friendly ethos by setting up green supply chains and production from the get-go. Basics-focused Foreland claims…

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