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Shoppers Balk at Pricey Sustainable Fashion—Here’s What Brands Can Do

Download the New Wave report on the efforts taken by major denim players to deliver sustainable solutions across the supply chain and ultimately improve the health of the planet.

Eco-friendliness may be the top factor that consumers say guides them to a particular brand, but price premiums and a lack of trust in companies’ responsibility claims may deter them from shopping sustainably. New research from The Conference Board indicates that while consumers are increasingly interested in sustainability, attributes such as cost, quality and function…

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