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Shoppers Balk at Pricey Sustainable Fashion—Here’s What Brands Can Do

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

Eco-friendliness may be the top factor that consumers say guides them to a particular brand, but price premiums and a lack of trust in companies’ responsibility claims may deter them from shopping sustainably. New research from The Conference Board indicates that while consumers are increasingly interested in sustainability, attributes such as cost, quality and function…

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