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While Fashion Struggles for Survival, Will Sustainability Pledges Stick?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Sustainability can be a hard sell even in the best of times. With brands and retailers scrambling to keep their bottom lines from cratering amid shuttered storefronts and plunging consumer spending, however, the financial pain inflicted by COVID-19 could complicate hard-fought efforts to keep the fashion industry’s massive environmental footprint in check, if not derail…

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