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How Shaniko Wool Company is Turning Carbon Sequestration into a KPI

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Like the proverbial tree falling in a forest, a company’s sustainability efforts may not make noise without the right observation. Oregon-based farming group Shaniko Wool Company has launched an initiative that scientifically measures its producers’ carbon sequestration through a combination of soil and bio-based sampling, laboratory analysis and modeling. Aside from improving transparency and backing…

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