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Circulose’s ‘Climate-Friendly’ Material Keeps Clothing Out of Landfills

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Circulose wants to put the “circular” in “cellulose.” The brainchild of Swedish startup Re:newcell, Circulose is the first 100 percent recycled fashion fiber to be produced from old jeans, T-shirts and other discarded clothing at an industrial scale. Re:newcell has dubbed the fabric “climate-friendly”; the process of making Circulose, it claims, ends up storing greenhouse-gas…

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