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Textile Buyers Still Don’t Prioritize Sustainability Over Price

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Sustainability commanded the largest share of conversations at the recent Heimtextil tradeshow in Frankfurt, but chatter among mills and manufacturers highlighted a lingering problem: buyers still overwhelmingly prioritize price over eco efforts. While consumers grow more interested in sustainability, brands and retailers are simultaneously facing cost pressures and waning interest in spending for the sake…

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