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Textile Buyers Still Don’t Prioritize Sustainability Over Price

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Sustainability commanded the largest share of conversations at the recent Heimtextil tradeshow in Frankfurt, but chatter among mills and manufacturers highlighted a lingering problem: buyers still overwhelmingly prioritize price over eco efforts. While consumers grow more interested in sustainability, brands and retailers are simultaneously facing cost pressures and waning interest in spending for the sake…

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