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Behind The North Face’s Regenerative Cotton Collab

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

The North Face is partnering with Indigo Ag, a Boston-based agricultural innovation company, to create a first-of-its-kind collection made with cotton sourced using regenerative farming practices that sequester carbon from the atmosphere, restore soil health and promote biodiversity. The idea behind the collaboration, which is taking place at farms across the South and Midwest, is…

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