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Will ‘Shortsighted’ Fossil Fuel Attacks on North Face Backfire?

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

As the American public grows to appreciate the dangers of climate change—the Pew Research Center reported last year that 53 percent of adults see it as a “very serious problem”—views on fossil fuels have cooled. According to a poll Pew conducted in April, 62 percent of U.S. adults believe the energy industry is doing too…

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